Bringing together influencers, industry personalities, company leaders, and guests for the official launch of VITBLISS Philippines
88 TNL Group, Inc. has expanded its healthcare portfolio into vitamins with the launch of VITBLISS Philippines in Quezon City. The company is the exclusive distributor of VITBLISS in the Philippines, bringing Asia’s first pharmacist-packaged vitamin cards to Filipino consumers through vitbliss.ph.
The move adds a new business line to a diversified healthcare group of companies whose operations already cover healthcare services, pharmacies, health maintenance, and cancer care. According to 88 TNL Group, the strategy is to build an integrated ecosystem that enhances healthcare access, delivery, and outcomes. Steve Baltao, Chief Operating Officer, said VITBLISS advances the company’s mission to deliver accessible, data-driven, and streamlined preventive health solutions to Filipinos nationwide.
The timing reflects a change in how consumers approach wellness. As holistic wellness becomes increasingly integrated into everyday routines, Filipinos are looking for simpler ways to stay consistent with their health habits, and there is growing consumer demand for safety and quality assurance. VITBLISS, developed in the Netherlands by VandenBrink Vitaler B.V., responds to both with personalized four-week vitamin cards.
Each card replaces bulky bottles with individual multi-dose cups that tear off for on-the-go use. Licensed pharmacists prepare and package every vitamin card under European pharmaceutical regulations, which ensures precise dosage control, safety, and nutrient combinations designed for optimal bioavailability.
“By bringing VITBLISS exclusively to the Philippines as part of our growing ecosystem, we are empowering households with European-grade, pharmacist-packaged supplements that make daily vitality simple, safe, and reliable,” said Baltao.
The launch portfolio has eight wellness formulas for men and women: Foundation, Immune Booster, Energy, Beauty, Digestion and Intestinal, Joints and Bones, Sports, and 50+. Users can switch to a different formula the following month, and a two-minute wellness quiz on vitbliss.ph helps identify the vitamin cards that best match their needs.
The customers in view are active urban professionals, young mothers, and aging family members, along with family caregivers who manage multiple health regimens. Mick Uy, President of VITBLISS Philippines, said the brand offers “maximum convenience” and helps users “stay consistent.” VITBLISS was founded in the Netherlands in 2021 by Richard van den Brink.