Buenas PH officially kicked off its creator-led sports campaign with a pickleball tournament held last October 15 to 16, 2026, gathering the country’s top gaming influencers and creators to promote digital moderation
Buenas PH is adding sports and wellness activities to its responsible gaming efforts, launching a creator-led campaign that encourages Filipino gaming audiences to adopt active lifestyles and practice digital moderation. The initiative brings together online creators and physical activities as part of a longer-term wellness plan.
The campaign is being carried out through Buenas Sports and Buenas Entertainment. It aims to involve digital content creators, livestreamers, and players in activities that promote physical fitness and a more balanced relationship with online entertainment. Buenas PH says the effort complements its online player safeguards by encouraging healthy routines outside the digital environment.
Kim Curayag, Head of Marketing at Buenas PH, said responsible gaming should not be limited to screen-time controls. The company also wants to encourage its community to maintain active routines offline, with sports serving as a way to connect digital entertainment and physical well-being. The campaign is intended to make that message more visible to the gaming community.
The first activity was the Buenas Battle of the Streamers Pickleball Tournament, organized in partnership with global iGaming provider Pragmatic Play. Local personalities LENG, ForeignGerms, Boss Toyo, and Hypebits participated in the event, which offered a PHP 1 million prize pool. Their involvement also helps the campaign reach followers through their combined social media audiences.
Buenas PH sees the pickleball tournament as the opening stage of its wellness roadmap. The company plans to continue with Buenas PH Golf Cups on October 28 and 30, followed by a nationwide fun run in November. These planned activities extend the campaign beyond its initial event and keep sports at the center of the initiative.
Through the participating creators, the campaign is promoting digital moderation and responsible gaming to audiences who follow gaming and streaming content. The initiative’s focus is on making room for physical activity while maintaining a balanced approach to digital entertainment.
Buenas PH is a PAGCOR-licensed platform and says it maintains player protection measures such as KYC identity verification, data security protocols, daily deposit limits, and voluntary self-exclusion tools. Updates on the sports calendar and wellness activities are available on the official Buenas PH Facebook page.