Having built one of the country’s strongest digital beauty businesses, Filipino skincare brand Dermorepubliq is accelerating its omnichannel expansion as it continues to register record-breaking sales and strengthen its presence across both online and physical retail channels.
The company’s continued momentum follows a 310% year-on-year (YoY) revenue increase from 2024 to 2025, while retaining its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines.
Powering this sustained growth are Dermorepubliq’s flagship skincare products. Its 5% Niacinamide + Hyaluronic Acid Serum has now surpassed 3 million units sold nationwide on TikTok Shop, while the viral 7% Glycolic Acid Toner has exceeded 1.5 million units sold on the platform.
Together, the two products have crossed 4.5 million units sold, reflecting strong consumer demand for affordable, science-backed skincare formulated for sensitive and acne-prone skin.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
Building on its digital success, Dermorepubliq is broadening its reach through an aggressive omnichannel strategy designed to bring its products closer to consumers nationwide. The company is expanding into select Watsons stores while increasing the number of dedicated brand kiosks located in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
At the same time, Dermorepubliq is diversifying beyond skincare by entering the holistic health and wellness market. The company is introducing DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, expanding its portfolio to address consumers’ growing interest in beauty and wellness from within.
Its retail expansion is complemented by a mature digital commerce ecosystem. Rather than relying solely on viral content, the brand continues to invest in large-scale live-commerce operations and an extensive affiliate creator network that provides authentic product demonstrations and educational content for online shoppers.
This strategy reflects broader shifts in consumer behavior, where purchasing decisions are increasingly shaped by trusted creators, peer recommendations, and real-time engagement.
The company’s commitment to education remains equally important. During TikTok Beauty Fest 2026, Dermorepubliq returned to the main stage to conduct skincare masterclasses while showcasing local cosmetic research.
Its consistent execution across commerce, education, and marketing has earned widespread industry recognition. Most recently, Dermorepubliq received the Innovative Content Award during the TikTok Shop Summit 2026 on July 13, following the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and the Best Local Hero Campaign at the TikTok Ad Awards 2024.
Earlier this year, the company also received a Gold Stevie Award at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, reinforcing its reputation for combining innovative marketing with sustained business growth.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.